Veronica Brothwell

CREATIVE STRATEGIST | STORY TELLER | EXPERIENCE DESIGNER

An Introduction…

For fifteen years, I’ve specialized in sparking conversations between brands and people. That starts with a thorough understanding of culture, media, messaging, and what people will actually do with a hashtag. In the past four years I’ve taken it further - using my background in marketing, experience design, and content marketing to inform long-range business strategies that drive meaningful subscription growth.

Brand Work

The Summer I Turned Pretty

Redacted. Details furnished upon request.

Amazon | The Boys

If superheroes were real, they would suck. Bringing that to life meant highlighting the hilarious absurdity of all-powerful beings policing the world to life - baby laser eyes and all.

HP | The Wolf

After discovering that HP’s targeted IT decision makers were much younger than previously thought, we brought in Christian Slater to dramatize the potential pitfalls of unsecured printers.

Farmers Insurance | Gaps

Set it and forget it insurance policies leave some people with gaps in their insurance. In our Gaps campaign, we educated people about what might be missing from their policy and worked with Farmers to rebrand an offering with their agent base that facilitated these conversations leading to increased consideration despite being outspent in marketing.

Red Robin | Tavern Double

With fast casual restaurants upping their offerings and Americans continuing to cut back on spending during the recession, we helped shift focus to Red Robin’s $6.99 Tavern Double and making dinner time a moment to relax and let go leading to positive sales growth in the following 2 quarters.

Wild Turkey | Never Tamed

Wild Turkey has a reputation as the harsh get drunk quick liquor from the first time you drank. The Never Tamed campaign shifted that reputation to highlight it as the preferred drink of bartenders and the kind of liquor that can hold its flavor in a cocktail.

Acura | Avengers Partnership

Before the Avenger’s became a household name, our team went to Comic-Con to get to know the fanboys who already loved Iron Man, Captain America, and Thor. The research guided the marketing around Acura’s partnership in Thor, Captain America, and eventually premiering the NSX in the Avengers.

Experiential Work

DC Universe Experience

A living comic book, a rage room, nitrogen popcorn, and more brought the comics, retail, original TV shows, and classic DC content to life for the launch of DC Universe at Comic-Con.

Ready Player One Experience

The dystopian and virtual worlds of Stephen Spielberg’s Ready Player One are intricate and vast. Bringing them to life as a fully explorable and shoppable space at SXSW created buzz and excitement for the premiere that weekend.

Blade Runner 2049 Experience

The highly anticipated sequel needed to capture a new audience. San Diego Comic-Con was the perfect opportunity to bridge the 30 year gap by paying homage to the original and indoctrinating a new generation into Ridley Scott’s world.

DC Universe | Harley Quinn Chaos Room

Capturing her flare for destructive fun, guests were encouraged to go crazy in Harley’s cell, creating a living Jackson Pollock painting as paint flew everywhere with each swing. Videos from the experience trended on Twitter throughout the weekend.

Ready Player One Experience | Hot Topic Store

Integrated Hot Topic seamlessly into the experience with a store to sell Ready Player One merchandise.

DC Universe | 3 Story Living Comic

The top two floors featured iconic storylines from Superman and Wonder Woman. The first floor invited fans into the sewers with Batman as he descends into madness in the Court of Owls. Comic book legends Jim Lee and Scott Snyder stopped by to nerd out with us and left sharing their excitement for the event with fans.

Ready Player One Experience | VIVE VR

Recreated Wade’s dystopian stacked mobile home park on the second floor, complete with VR games built into the mobile homes to integrate VIVE seamlessly into the experience.

Ready Player One Experience | Joan Jett

Joan Jett closed out the 80’s filled weekend at the film premiere’s after party.

Ready Player One Experience | Iron Giant Photo Op

The Iron Giant, a fan favorite, is mid-build in the film’s trailer and the towering robot made for the perfect photo op for our attendees.

Blade Runner 2049 Experience | Photo Op

Roaming photographers took pictures of guests throughout the space, capturing this living art piece no matter where guests wanted to pose.

An Introduction…

Brand Work

Experiential Work

Brands